THE BEGINNING

SCENE was a bespoke publication produced exclusively for the owners of Kempinski hotels and a handful of executive stakeholders. As well as being a strategic communications tool that informed owners about business strategies and company initiatives, the magazine instilled a sense of belonging and brand loyalty among the owner community. Given the limited yet influential circulation, every aspect of the magazine needed to reflect the brand’s unwavering commitment to excellence.

OUR APPROACH

Joe collaborated closely with the client’s marketing and communications team to bring this vision to life by creating the magazine content based on extensive owner and stakeholder interviews, as well as content strategy support, editing and liaising with a third-party design and creative agency.

- Strategic Editorial Direction – Developing compelling, insightful content tailored to the needs and interests of hotel owners; crafting thought leadership articles, in-depth market analyses and success stories showcasing the company’s strategic initiatives; ensuring each issue aligned with the company’s overarching business goals and reinforced its industry leadership.

- High-Quality Storytelling & Engaging Copy – Producing refined, engaging narratives that translated complex business strategies into accessible, compelling reads; maintaining a sophisticated, authoritative tone that resonated with the ultra-high-net-worth audience; emphasising clarity, impact and brand alignment in every piece of content.

THE IMPACT

The magazine strengthened engagement between the management company and its stakeholders, fostering deeper trust and loyalty. As well as enhancing the brand’s positioning as a thought leader in luxury hospitality management, it successfully reinforced the company’s commitment to delivering returns for owners.

Through strategic storytelling and precision-crafted content, we helped the client produce a magazine that embodied the same level of sophistication and exclusivity as ITS hotels. This project exemplifies our ability to craft high-end, bespoke content solutions that inform and influence the most discerning audiences

Looking to create high-impact communications for your luxury brand? Let’s craft something extraordinary together. Contact us to discuss your next project.

Well Travelled Media Ltd. is registered in the UK | Company Registration: 14539491 | 17-18 Berkeley Square, Bristol, BS8 1HB