KEMPINSKI

HOTELS

A CASE STUDY

 
 

THE BEGINNING

Well Travelled Media has supported Kempinski with a vast body of work that includes creative storytelling, strategic copywriting and editorial strategy. Projects have spanned everything from brand narrative creation, static website content and thought leadership articles to sustainability reports, press releases and content packages for special partnerships and anniversaries.

 
 

OUR WORK

Working alongside the Marketing & Communications, PR, Commercial and Executive teams, Joe Mortimer and Well Travelled Media have delivered dozens of projects in support of guest engagement, internal and stakeholder communication, sustainability reporting and media relations including:

  • SCENE OWNERS’ MAGAZINE — From in-depth analyses of strategic initiatives and owner interviews, to behind-the-scenes stories about concepts like digital evolution and sustainability, we create all the editorial content for SCENE.

  • TRAVELLING IN STYLE — Articles covering everything from trends and brand ambassadors to stories celebrating Kempinski destinations and people.

  • KEMPINSKI ESG REPORTS — Working with sustainability team leaders to produce and edit ESG reports and write leadership messages.

  • KEMPINSKI CAREERS WEBSITE — Generating messaging and language for the new Kempinski Careers website based on evolution of HR goals and strategy.

  • LADY IN RED: BIRTHDAY OF AN ICON — Devising and creating a package of content celebrating the 120th anniversary of the iconic Kempinski Lady in Red.

  • THE APURVA KEMPINSKI BALI — Working with an award-winning comms team to craft broad-ranging pre-opening content and sales materials including brand narratives, spa brochures, website copy and press releases.

  • NICO ROSBERG: BRAND AMBASSADOR — Planning and writing a large content package aligned with goals around the first Kempinski brand ambassador, Nico Rosberg.

  • BRISTORIA BRAND WEBSITE — Using agency brand guidelines to create brand narratives and written content for a new Bristoria corporate website.

  • 125TH ANNIVERSARY MICRO SITE — Creating all the editorial content for a microsite packed with stories about Kempinski’s history and people for the brand’s 125th anniversary.

  • PRESS RELEASES — Supporting the Kempinski PR department to produce press releases for new property announcements and thematic marketing goals.

  • NEW HOTEL LANDING PAGE COPY — Supporting the digital marketing team to create succinct and engaging content for upcoming hotels.

  • THOUGHT LEADERSHIP GHOST WRITING — Writing opinion pieces on behalf of executive team members to drive engagement on LinkedIn.

  • OTHER WRITING & EDITING PROJECTS — Editing, proofreading and other writing tasks across various projects and initiatives.

 
 

THE IMPACT

From stakeholder communication to guest engagement and pure-play storytelling, our work has captured the spirit of Kempinski Hotels and helped Europe’s oldest luxury hotel brand tell its story around the world. After five years providing a consistent and reliable service during periods of instability, the relationship remains strong.

 
 

LEVERAGING YEARS OF EXPERIENCE IN TRAVEL PUBLISHING AND CORPORATE COPYWRITING, WELL TRAVELLED MEDIA IS ABLE TO UNDERSTAND THE NEEDS AND PRESSURE POINTS OF CLIENTS AND DELIVER TARGETED SOLUTIONS. FROM STORYTELLING AND BRAND NARRATIVES TO STRATEGIC MARKETING CAMPAIGNS, OUR CONTENT IS DESIGNED WITH SPECIFIC RESULTS IN MIND.

 
 

Looking to create high-impact communications for your luxury brand? Let’s craft something extraordinary together. Contact us to discuss your next project.

 

Well Travelled Media Ltd. is registered in the UK | Company Registration: 14539491 | 17-18 Berkeley Square, Bristol, BS8 1HB