What is Well. Travelled.?

Well. Travelled. is to travel well. To travel better. Not more. To travel smart. To travel slow. It means doing the right thing. For the places we visit. For the people and creatures that live there. And for ourselves. Travelling in a way that benefits our own wellbeing and that of the people we connect with along the way.

We take the same approach in our work: creating inspiring content for travel companies. We believe in working with good brands that do things well. Businesses that put people and purpose above profit. Companies that respect the environment and acknowledge that we are just guests in it. Organisations that go out of their way to help their customers do the same.

Well. Travelled. is a mindset as much as a name.
It’s how we approach everything.

Ultimately, it is a conversation between us, the brands we work with and the places we love. An ode to the landscapes that stir the soul and the places that keep us awake at night.

How do we work?

Well. Travelled. is an extension of your team, working with communications, PR or marketing departments, third-party consultants or creative agencies to craft bespoke content for your print and digital channels.

We’ll take the time to get to know your business and who you are as a brand, enabling us to tune into your voice and talk directly to customers on your behalf. If you already have well-defined brand standards and tone-of-voice guidelines, we’ll channel them in our writing. If you’re not quite there yet, we can help with that too.

Some companies love to collaborate and bounce around ideas. If that sounds like you, we can work side-by-side and craft something beautiful together. If you prefer a more hands-off approach, we can take your project and run with it independently, checking in from time to time and freeing up your team to focus their talents on the day-to-day.

Who is behind Well. Travelled.?

Well. Travelled. was created by Joe Mortimer to help travel companies tell their stories and provide a constant supply of fresh and insightful new content.

Former magazine editor and travel writer turned copywriter and editorial consultant, Joe has spent his career working in travel and hospitality in the UK and Dubai.

He has worked with a collection of travel, hospitality and lifestyle brands to create stories and content for websites, magazines, brochures and digital platforms, and he writes good old fashioned travel stories and commercial content for publishing companies around the world.

Today he collaborates with a network of writers and content creators through Well. Travelled. Media. to provide bespoke copywriting and content creation services for travel companies.